About

Feel it . Express it . Pass it on 

OUR CALLING

Through life lessons, triumphs, tribulations, and diverse encounters, we have understood the power, potential, and energy surrounding gratitude and giving thanks. Our goal is to help everyone become familiar with the advantages of acquiring a Grateful mindset, assisting all to achieve their full potential while inspiring others to do the same.

MINDSET

While traveling to different lands far from family, friends, and comfort zones, we learned many lessons about the power of gratitude and how familiarising oneself with a Grateful mindset could shift our mentality, mood, and even physiology for the better.

A Grateful mindset personally taught me how important our states of mind, moods, and feelings are as we receive and attract what we send out. While on our travels, we believe that possessing and expressing a Grateful mindset has kept the right people near and directed us along the right paths on our journey.

ESSENCE

Experiencing gratitude is a way to get in touch with your soul and resonate with your reason for being. When you feel gratitude, your ego steps out of the way, enabling you to enjoy more extraordinary love, compassion, and understanding.

Imagine being able to give and receive the gift of a gratitude reminder to a loved one, a friend, a work colleague, or even a 'stranger'*

Expressing gratitude through one of our products allows for a 'physical anchor' - a reminder and trigger to bring you back to the present and recognise everything you already have.

That is what we aim for with each product we produce, to represent. A way to ground us, heighten our awareness, focus on what is and what we have, and nurture an appreciation for life that will ultimately attract more goodness, similar positive energies, and new experiences into our everyday.

THE TRIBE /COMMUNITY

Have you ever been in a car driving with friends and seen something unique like a sunset, an animal, a rainbow, or something you thought everyone should see? Then with such excitement, shouted to everyone in the car, "look! look!" everyone looked and agreed how amazing it was with "wows" and "look at that!!". Everyone shows the same enthusiasm except the driver; because they are (rightfully) busy concentrating on the road ahead, they cannot see the beauty in its full glory.

Well, I would like to think our products represent someone telling the driver, "Hey, stop here, slow down and pull over so we can all get out and enjoy the view together."

Being Grateful and expressing gratitude is not reserved for a selected group of people. It is available to everyone on their own individual journeys, no matter their circumstances, status, situation, race, or religion - it is all-inclusive.

From time to time, we need a reminder to nurture a Grateful mindset. We can easily get caught up with our own situations and day-to-day running, not to mention, with the pressures of social media, it is easy to get distracted and lost on our paths.  

Through conscious energy, thought, and action, Grateful is a way to express gratitude through your actions; anonymously (on the hook products) ** or publicly.

Our brand represents a community that understands what it is to be Grateful and is excited to share our experiences and knowledge with others who recognise it or are yet to be introduced to the power of grateful energy surrounding you, immortalised by the Grateful Collective.

We are all on a journey- let's help each other get there and share unforgettable experiences.

Thank you, we are deeply Grateful for you and your time.

*no one is a stranger; we're all connected.

**on the hook products are our unique opportunities to express gratitude by gifting anonymously (more details to follow).